Pay Attention's Public Relations Manager, Raquel Allen, says, "Like each event we do, this one is set to be the biggest and the best. We are re-introducing drink specials and offering a 2-for-1 deal for ladies before showtime. As usual, we will have our DJ's providing the latest and greatest in local and international Hip Hop, and patrons may enjoy the intense energy inside Club Indulge or have a relaxed vibe on the open-air deck outside."
Hip Hop artistes in Jamaica have been receiving more exposure, both locally and internationally, in recent times and Pay Attention is partly responsible for the most recent surge. Allen says, "We are proud to present another action-packed show on August 17 with a line-up that features undoubtedly some of the best local Hip Hop talent, and they have been blazing their own trails.
Five Steez developed a name for himself through his 'Momentum' mixtape series with New York-based DJ Ready Cee and eventually released his 2012 debut album, 'War for Peace', which received excellent reviews online and in magazines. Nomad Carlos has also been rising for some time and his efforts culminated with two mixtapes in 2012 – 'Live from Yard' and 'Me Against the Grain' – both of which were hailed as remarkable by Hip Hop blogs and publications.
Sons of Liberty, a 6-member group of college students that has brought dozens of paying patrons to prior stagings of Pay Attention, will be delivering from their debut mixtape, 'Escape Theory', which was released in June. Shermon Dadz, another long-standing member of the local Hip Hop community, will also be performing music from his debut mixtape, 'Life of a Dadz', also released in June.
Gates open at 9 p.m. and showtime will begin at 10:30 p.m. Admission at the gate will be $600, while presold tickets are being sold for $500 at Nanook Enterprises, 20 Burlington Avenue, and Gambling House Recording Studio, 21 Haining Road. Ladies are 2-for-1 until showtime.