Maxi Priest urges Jamaican artistes to channel Hip-Hop acts' business ethics Image

by Biko Kennedy

Arguably the music business can be viewed as 90% business and 10% talent, which is why most artistes tend fade into the "where are they now" realm of the industry after a while; due to lack of proper management and business ethics. It's with this in mind that Reggae crooner Maxi Priest urges Jamaican acts to channel Hip Hop acts' business ethics.

During a recent interview with Hazelann Williams of the UK-based The Voice Newspaper, the 52-year-old Merry Go Round singer candidly spoke on the correlations of the music business and its lack of skilled managers as it relates to Reggae acts, drawing notes from the Hip-Hop industry. 

"America and the Hip-Hop scene has been massively successful because they have lawyers, accountants and business people as their peers – they haven't had to go to another race of people for information," explains Priest.

"They work with their own brethrens who have gone to university to do marketing or law and all the bits and pieces that build a good business, so they can sit down and casually put together a plan as to what they are going to do with their music. When you put all those pieces together you have a solid business and Reggae needs much more of that."

With Hip-Hop heavyweights Jay Z, 50 Cent, Sean 'Diddy' Combs and Russell Simmons among the many who have garnered multimillion-dollar statuses through calculative power moves, Priest continued by noting it's great to build your massive empire for your kids to revel in but he's really not interested in seeing them enter the musical stratosphere anytime soon. 

"My children carrying on my musical legacy is not important. It's important that the kids find their own way of life and be successful at whatever they want to do. If my kids choose to do music, then they have to put the effort in, but I can look at them and say 'look, be a little bit more wise and spend some time getting a foundation or going to university.'

"It's not the be all and end all if my kids don't do music. Every one of my kids can sing and make music but they've chosen to be a head of a magazine company, or go to university to study electronics, or be a lawyer or a doctor and I'm proud of them. All of these different roles will make our nation stronger."

Priest is current promoting his single Easy to Love for his yet-to-be-titiled fall-released album.

Image A music aficionado redefining possibilities while pushing the limits of success...
view all



Artist Title Album / Riddim Label / Producer iTunes Social  
You have not yet added any tracks.