Jamaica's Youth View Awards delivers as promised Image

by Biko Kennedy

It came, we saw, it conquered. Staged at the National Indoors Sport Centre on Saturday, February 2, 2013, the immensely-popular Youth View Awards (YVAs) now sits high as one of the most-anticipated nights on the entertainment calendar.

The brazenly creative spectacle stood its grounds as a generational takeover; filled with bold moves mixed with noisy risks, giving younger acts such as Omi the chance to seize the opportunity of distinguishing themselves from what's come before.

Even as they paid meticulous respect to older stars who devised the musical language they're now rewriting, in the end the night's spirit belonged to the future.

From Tifa walking away with four awards and the 'Girl Boss' (Amelia 'Milk' Sewell) standing proxy for the 'World Boss' (Vybz Kartel) – having receiving the award for Favourite Dancehall Artiste (2012) - to RDX and Voicemail having female patron rotating their hips uncontrollably and Bounty Killa's surprise performance with I-Octane for their single 'Badmind Dem A Pree', patrons were found in a 'Jump' frenzy long before welcoming the crowd-surfing anthem 'Chill Spot' and taking time out to reflect on a Bob Marley's legacy.

Arguably the top performances went to an unexpected flash mob-esque dance routine and I-Octane; smashed through with a cacophonous, jubilant showcasing of the reason he walked away with Favourite Cultural Artiste and sharing Celebrity Role Model with the living legend himself, Usain Bolt; prior performances might have displayed itself as monochromatic compared to I-Octane's.

With his dramatized-riddled performances, he effortlessly heralded a standing ovation from patrons whom sang verbatim to his slew of stereo rockers. The sixth staging of the YVAs certainly stayed true to their reputation of creating an unforgettable night which will linger in patrons' minds for the reminder of the year.

Check out photos of the event provided by Skkan Media Entertainment

Here's the list of Winners

Favourite Media Personality – ZJ Bambino

Favourite Breakout Celebrity of the 2012 – Warren Weir

Favourite Dance Group – Shady Squad

Favourite Entertainment Show – Intense

Favourite Local Artiste of the Year (Female) – Tifa

Favourite Local Artiste of the Year (Male) - Konshens

Fashion Icon of the Year (Female) - Tifa

Favourite Sound System - Coppershot

Favourite Local Chart Topping Song of the Year 2012 - Tommy Lee "Psycho"

Favourite Gospel Artiste of the Year – DJ Nicholas (fourth straight win)

Young Hot and Hype Male of the Year - Konshens

Young Hot and Hype Female of the Year - Tifa

Favourite Dancehall Artiste (Male) – Vybz Kartel

Favourite Selector (DJ) – Liquid

Fashion Icon of the Year – Dexter Pottinger

Favourite Dance of the Year (Male) - Randy Rich

Favourite Music Collaboration of the Year – Konshens and Darrio "Siddung"

Favourite Dancer of the Year (Female) - Mystic Davis

Favourite Music Video of the Year – Jump (RDX)

Favourite Cultural Artiste of the Year – I-Octane

Favourite Music Producer of the Year – UIM Records

Favourite Video Director of the Year – RD Studios

Hottest Summer Song of 2012 – When We Party (Popcaan)

Celebrity Role Model of the Year – I-Octane and Usain Bolt (tie)

Favourite Local International Artiste of the Year – Sean Paul

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