Swedish producer plans Dancehall dominance Image

by Biko Kennedy

These days music undeniably lives through the internet with the sound of Reggae and Dancehall impacting and inspiring everyone who catches wind of it; with Swedish producer Adde Instrumentals being no different.

With the popularity and catchiness spawned from his 2011 Summertime Riddim (featuring Vybz Kartel's Summertime single and Popcaan's Ravin'), Adde still remains a stranger to the shores of Jamaica but as he chases his dreams nothing can stop him from being a force to reckon with. Born Andreas Nilson, he has worked extensively on varying projects ranging from House Music and Pop to Hip Hop and RnB but found working with Vybz Kartel to be one of his greatest accomplishments to date.

"With all the scamming going on, when I received my first contact from Vybz Kartel, I thought it was a joke. He even sent me a rough demo of 'Bike Back' but the vocals were so distorted I STILL thought it was a joke. It wasn't until Kartel sent me a video message to prove it was him. After that, well you listen to the results!" explained the producer.

Jamaicansmusic.com caught up with Adde to learn more about his early begins in music and how musicians tend to communicate best through their instruments.

Jamaicansmusic: How do you think your childhood characteristics are reflected in your current status in the industry today?

Adde: As a child I was always fascinated about sounds and music. I use that same passion and fascination today.

JAmusic: With you receiving a synthesizer/sampler at such an early age (7 years old), music seemed like an inevitable option for you. Were your parents highly instrumental/ influential to your progression into the musical realm?

A: No, not much at all actually. My mother owned a couple of instruments but I never saw her playing them. She encouraged me to play the flute and I did for three years but I must admit that hated it. My father and brother were all about sports and my brother eventually became a professional cyclist.

JAmusic: When you got into the music business where did you think you'd be today or where did you see yourself fitting in at the moment?

A: I´ve been doing music for many years but don´t think I officially entered the music business until 2011 when big artists started to record on my instrumentals. I still have a long way to go to get where I want to be but I´m still happy with what I´ve accomplished so far.

JAmusic: What's your affinity to Dancehall music and culture or better yet what record/album/single made you say 'Hey, Dancehall productions/songs are simply full of a vibrant lifestyle and energetic persona that I need to be a part of that'?

A: Songs like "Gimme the light" by Sean Paul the "My crew, my dawgs" album by T.O.K, made me start making riddims but I never really thought I´d be a part of the industry at the time. I lived in a small town at the time and just a handful of people were into a little dancehall music and there were no producers or artists doing it.

JAmusic: When you look at your sound (in terms of your production) how have outside producers and musicians impacted your sound?

A: Different producers have impacted my sound in different ways. Some impacted me with melodies, some with rhythm, others with song structure etc. I listen to many genres of music and believe you can learn something from all of them.

JAmusic: Every producer has their unique style of composition from Swiss Beats and Timbaland to Stephen McGregor and Rvssian; what element is Adde's key ingredient?

A: That´s a good question, I honestly don´t know. I just try to make compositions that I like and they end up sounding like they do. I guess the key ingredients could be the chord progressions and the melodies.

JAmusic: You could have chosen any other genre of music, what's that one thing about Dancehall/ Reggae that inspires you?

A: I produce other types of music as well but what inspires me most about dancehall is the creativity from the producers, artistes and even the engineers. There seem to be fewer rules in dancehall compared to most other genres which leaves room for creativity.

JAmusic: How do you go about starting a project? Say you found an important topic or you're in a particular mood, do you just play around with varying sounds or you have a clear path as to how you want your work to come out before you begin?

A: It depends. Sometimes it could be a mood I´m in and sometimes I´m just experimenting with sounds until I hear something I like and build on that. I think I get best results when I make sounds from a mood though. For example, when I built the "Summer Time riddim" it was spring and I could feel the summer coming and I just tried to catch the feeling I had inside.

JAmusic: Could you talk a bit on some of your previous work and possibly a few projects you're currently working on?

A: I´ve released an EP with Vybz Kartel called "Amsterdam" featuring some of the songs he voiced on riddims that I´ve built, for example "Bike Back", "Open Up", and "Bubble Hard". I built dancehall riddims like "Summer Time", "Summer Wave", "BBQ" and "Happy Daze" featuring tracks like "Ravin" and "When mi party" by Popcaan and "Beautiful life" by Mr Vegas. When it comes to reggae me and JR Blender built the "Corner Shop riddim" and it was produced with Johnny Wonder (21:st Hapilos). It features songs like "Mi friend dem" by Christopher Martin and "Break us apart" by J Boog. Produced the "Sweet Sounds riddim" with So Shifty and it features artists like Ce´Ceile, Jah Vinci, Christopher Martin, Lutan Fyah, J Boog

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