Sevana lifts voice at Earth Hour Jamaica...wows audience Image

by Biko Kennedy

Performing as part of an all female acoustic set, inclusive of Aisha Davis, Sezi, Stephanie, Charmaine Limonius, Ruth Royes and BLACKasCOLE, Sevana placed her personal stamp on classic Bob Marley singles Jammin' and Don't Worry to roaring applause from the near 3500 patrons. We caught up with the budding chanteuse, for an in-depth interview, in hopes of officially introducing her to the world.

JAmusic: Music lovers globally will always be looking for that new, impeccable sound that can be looked upon as leaders of the new wave of vocalists. How would you define a musical genius that can eventually become a vocal leader? 

S: You’ve already sorta defined who a vocal leader is in the first half of this question. It’s whoever sounds distinct enough to be interesting, it also helps if that person has a great pr/marketing team.

JAmusic: Some of the most genius artistes have thrived when taking chances and innovating. How important/present is that on the Reggae soundscape today; from what you've seen and that might have help in composing your singles? 

S: Innovation comes from dreaming of a new way to do something and actually doing it, and that’s as present as it needs to be in reggae today. In my compositions, I imagine/dream the melody, instruments and overall sound then bring it to life. I try, at least.

JAmusic: How do you think a single such as Chant It will impact your growing fan base as well as attract new listeners? 

S: If they like it they’ll listen and if they find me interesting enough they’ll stick around.

JAmusic: Your style seems to be a blend between vocalists like Etana, Queen Ifrica and Cherine Anderson. Is this intentional and are these artistes persons you try to 


S: Not at all. My intention is to represent me and my sound, not to replicate anyone who’s already out there, hopefully this will be seen soon enough.  But thank you, that’s a huge compliment.

JAmusic: What's the biggest risk you've taken artistically; one that went over surprisingly well and one that might've gone over people's heads? 

S: I haven’t taken any risks, what’s there to risk? I’ve only embraced my passion for music as honestly as I can. 

JAmusic: Who's the artiste that keeps you on your toes? Pushes you to go harder? 

S: I’m inspired by whoever does their best to represent themselves in their art. Tessanne and Bob Marley are quite inspiring, I think it’s artistes like those who’ve shown me that it takes a lot of work.

JAmusic: When you got into the music business where did you think you'd be today or where did you see yourself fitting in at the moment? 

S: I think that wherever I am now is where I’m supposed to be, that’s where I fit in. It’s all a matter of perspective, really.

JAmusic: What's the purpose on your musical journey? What's the message you're trying to give? 

S: My musical journey is my life’s journey - they’re the same; the purpose of my life is to live. I wouldn’t want to settle with any lifestyle other than a musical one. Whatever lessons I’ve learned and will learn is the message I’m trying to give.

JAmusic: What's one song that you hold close to you because of a particular line or better yet what's the most philosophical quote you've heard in a song that you hold close to your heart? 

S: There’s this one line in a song by Daughter called “Run” and it goes “will you stay with me my love, til we’re old and grey?” it’s just so vulnerable. It’s reminded me for the past year or so that no matter how independent we are, we need other people  and eventually we’ll ask a few or one of them to stay. I’m working on that.

JAmusic: We live in an era where the average person's attention span is limited to what they want to see or hear. What are you doing differently that will hold their attention? 

S: I’m not trying to vie for anyone’s attention. If my efforts inspire someone or cause them to develop some amount of admiration for me then, that’s good.

JAmusic: With success comes a lot of negative feedback, how do you react or deal with negativity? 

S: I deal with negativity by undressing it to find something positive, like say, helpful criticism. If there’s no good in it then I’ll throw it out, negativity makes way for destructive thoughts. I don’t like to spend time with destructive thoughts.

JAmusic: What kind of future plans have you set for yourself as an artiste (to accomplish 

and maintain)? 

S: To remain honest. That’s very important to me in my artistry. I plan to be mostly transparent, that way people might understand my intention behind a lyric or an arrangement.

JAmusic: What insight can you give on the power of music and its ability to communicate certain messages verbally and non-verbally? And what do you think your music represents? 

S: Music is conversation: in the same way that I might sigh when I talk to bring a point across, is the same way I might let out a groan on a track. Once the listener and singer are in agreement in this conversation, then it can become magical and life changing for the listener. That is the kind of strength music possesses, it has the potential to change someone’s perspective. My music represents whatever lessons, dreams or fantasies I’ve come across or adapted on my journey. It represents whatever has come from my personal space, interactions, habits etc. My music is personal.

Image A music aficionado redefining possibilities while pushing the limits of success...
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