CaRio, eyeing Reggae's musical renaissance Image

by Biko Kennedy

To the casual listener, CaRio will appear to be another vocalist aiming to achieve local and international recognition for a quick break; but the young crooner's musical desire reaches beyond the visible in hopes of grasping the future's unlimited accolades. JamaicansMusic caught up with the up-and-coming artiste for an in-depth interview that is sure to garner a few new fans. 

JAmusic: Music lovers globally will always be looking for that new, impeccable sound that can be looked upon as leaders of the new wave of vocalists. How would you define a musical genius that can eventually become a vocal leader?
C: My sound is unique and will become a leader because it takes on the seductive feel of R&B and Jazz and fuses those with the irresistible charms of Reggae Music.

JAmusic: Some of the most genius artistes have thrived when taking chances and innovating. How important/present is that on the Reggae soundscape today; from what you've seen and that might have help in composing your singles?

C: As artistes who are engaged in an ever evolving art form the need arises for constant innovation. Innovations that will sometimes force you to think outside the box and subsequently push you to risk new ideas of bringing the message forward, but in the end we have to.

JAmusic: How do you think a single such as Making It Known will impact your growing fan base as well as attract new listeners?

C: Making It Known’ is real. Most men can relate to its content and almost all female will appreciate these words as well. The melody is very simple yet catchy and will stick upon the first listen. Again the sound is a new one and the genre is in great need of fresh, unique, yet positive music.

JAmusic: What’s the story being meeting and maintaining a music relationship with Notnice Records?

C: I met up with Notnice after successful completion of an on air competition on Hitz 92’s Jenny Jenny Blast Off show. He was in search of a new act and turns out to be perfect timing. The name Notnice is a totally different thing from who he actually is in person. He’s a very humble individual which makes working with him easy. He’s very creative, which is why I think he is one of the best. All In all, maintaining a musical relationship with Notnice Records will be easy, because I am all about music.

JAmusic: What's the biggest risk you've taken artistically; one that went over surprisingly well and one that might've gone over people's heads?

C: Launching my own Career with way less than sufficient funds. To the point where I am now getting airplays and on air interviews. One of which led to meeting billboard producer Ainsley “Notnice” Morris.

JAmusic: Who's the artiste that keeps you on your toes? Pushes you to go harder?

C: Right now, Chronixx. He is the one act that I can say is doing most of what I intended to do with Reggae since I started back in 2008 (professionally in 2010). I saw the need for authentic “From the heart” music and that need is still there. Reggae isn’t dead; it’s the “feel” that has gone missing the “soul” if you may. Plus, it is just not being highlighted by Jamaican as it ought to be and we need to own up to our creation and take it to the world, LIVE just like Bob Marley, Garnet Silk and all other great Icons of Reggae did. Reggae Music is powerful.

JAmusic: When you got into the music business where did you think you'd be today or where did you see yourself fitting in at the moment?

C: Had it not been for my absence due to attaining my Degree, I would have probably been a front runner or one of the front runners in revolutionising the Reggae Genre. I may not be Rasta but I am very passionate about Reggae.  And will endeavour to make that impact.

JAmusic: What's the purpose on your musical journey? What's the message you're trying to give?

C: My mission is to recondition the  minds of people with my music. Bring to life realities that normal persons miss as a result of the “noise” in society. To deliver soulful Reggae music that heals emotional, political and psychological wounds. To bring the authentic sounds of Jamaica to the world.

JAmusic: What's one song that you hold close to you because of a particular line or better yet what's the most philosophical quote you've heard in a song that you hold close to your heart?

C: Emancipate YOURSELF from mental slavery, none but OURSELVES can free OUR minds.

JAmusic: We live in an era where the average person's attention span is limited to what they want to see or hear. What are you doing differently that will hold their attention?

C: This fact I am well aware of. Even I experience the same thing at times. But like I said, the world is in great need of good music (of all genres). The soul has gone. And Jamaican Musicians will lead out the charge to change that. My melodies are captivatingly new and the lyrics are very much true, so fusing that with my performances which will also be a breath of fresh air, I am confident I will have their attention. 

JAmusic: With success comes a lot of negative feedback, how do you react or deal with negativity?

C: In every negative gesture there is a possibility for growth if we lose the ego factor. Could it have been something I need to look at and change why I got a negative feedback? … This is the view I take, so with every negative, I grow. Constantly evolving to make each subsequent experience a better one.

JAmusic: What kind of future plans have you set for yourself as an artiste (to accomplish and maintain)?

C: Besides the obvious, which is of course touring the world, I want to be an ambassador for change. I want to establish and maintain co-operations and entities that will be recognised by the world as revolutionary.

JAmusic: What insight can you give on the power of music and its ability to communicate certain messages verbally and non-verbally? And what do you think your music represent?

C: Music is a very powerful tool. Everybody listens to music and whether or not we choose to admit it, we are affected by the type, and lyrical content of whatever we chose to pay attention to. Therefore just as a co-operate entity is expected to be “socially responsible”, likewise should the makers of music be responsible for the end results of their production. With all that said, my music will be “socially responsible” music. Having understood the powers of a melodic line or phrase, a hook that resonates, my music had to represent change (political or otherwise), upliftment, recreating, happiness and just the embrace of life as a whole.

Image A music aficionado redefining possibilities while pushing the limits of success...
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