Something Special is Happening with Appleton Jamaica Rum Image

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Appleton Special Jamaica Rum launches 'Something Special Is Happening' campaign for the festive season.

'Tis the season when spirits are at an all-time high and Appleton Special Jamaica Rum have unveiled their holiday campaign to ensure that this year will be nothing less than 'Something Special'. The Jamaican rum company has strategically infiltrated the local entertainment scene, brandishing their product at all the hottest spots and parties in Kingston.

Last Friday, December 14th, the launch of the "Something Special Is Happening" campaign was held at the newly re-branded Puls8 Lounge. A part from transforming the venue into an Appleton hub, the company also premiered their new video advertisement for the campaign as well. Incidentally Puls8 happens to also be the home of MVP Fridays, an Appleton sponsored event that has proven to be the ultimate chill spot every Friday evening for socialites.

This new campaign also features a host of several other events including the premier Friday night club experience, UBER. As for Appleton's 'Something Special' party roster, there is A-list, Beach Bums, Utopia and Frenchmen, all which have upheld impeccable reputations for being premium events.

Along with the video advertisement, the rum company has also taken to social media to further promote this campaign. In fact they have stirred up quite a buzz online as fans on their pages compete for the coveted all access season bands to attend Appleton sponsored events. In addition to this another lucky rum enthusiast will be the winner of a brand new iPad with a customized Appleton Rum case accessory plus there are smaller weekly giveaways on the company's Facebook and Twitter pages as well.

For more information visit Appleton's social media pages:
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