Samsung encourages Jamaican bobsleigh team to 'Keep On Pushing' Image

by Biko Kennedy

With the Sochi 2014 Olympic Games set to begin February 7th, Samsung delivers a motivational-comedic-laced trailer of a semi-documentary encouraging the bobsleigh team to 'Keep On Pushing'. 

As we embark on the final weeks leading up to the start of Sochi 2014, we are constantly reminded that some of the most inspirational stories are not about medals, but about how athletes must overcome incredible obstacles on their journey to the Olympic Games,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “Samsung is proud to join the community of supporters from around the world who have come together to support the Jamaican bobsleigh team.”

Featuring the famous 1988 Jamaican bobsleigh team and the 2014 Jamaican bobsleigh team, Keep on Pushing acts as Samsung's encouragement for all athletes headed to the Sochi 2014 Olympic Winter Games as well as serving as the title of a fictional film about never giving up on your dreams.

Chris Stokes, President of the Jamaican Bobsleigh Federation, echoed his appreciation of the global support they are received, especially from the multinational conglomerate company“Samsung’s valuable support to the Jamaican bobsleigh team last year, when we had no other support, gave us the opportunity to compete the races we needed to qualify. I am grateful for Samsung’s faith in us,” he explained noting that "This year, we are excited to hear that our two-man team has qualified to compete in Sochi and we are grateful to our fans and Samsung for their support and encouragement."

Winston Watts, who is a member of the two-man bobsleigh qualifier, added "I hope our team could help deliver a message of inspiration and we will try our best in Sochi." 

Check out the comedy series below:

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