This project follows Delus as he visits several youth clubs in Kingston and St. Andrew to share his story about his choice in Reggae music, the importance of doing positive music, the challenges he has faced in the industry and how he overcame these challenges.
In addition to this, Delus and Suncity Radio has hosted individual talent competitions where the winners from each club will be given a chance to be mentored by Delus and visit studio sessions with the Subkonshus team.
The ‘What Tommorrow May Bring’ singer completed four visits in December; these visits were to Franklin Town Youth Club, Youth With Vision Youth Club, Vineyard Town Police Youth Club and Newton Square Police Youth Club. These visits also featured the likes of dancer Queen Latesha, Sunjock Doggist, sound system selectors Mental and Rolexx, Digicel Rising Stars 2011 winner Tash, dancehall artistes Tajji, C-Sharpe lead singer Chevaughn, Cashflow’s artiste Fabian, Subkonshus artistes Tamarley and Javada. Media sponsors Suncity Radio 104.9FM, DancehallRadar.com, Dancehall Connections on Links TV and photographer Patrick Planter were also in attendance.
“Delus’ vision is similar to that of the vision of Suncity Radio, we believe in promoting conscious, positive music and culture retention through social engineering and youth empowerment” shares Kurt Matthews, the Strategic Marketing Manager at Suncity Radio, who also played a major role on the discussion panel. When asked about the concept of the initiative Delus shares, “The idea came to me from my publicist Talisa of Taylor Made Events and PR Management, she knows my interest in promoting positive music amongst youths and educating them as to the business of music, so we immediately started working on making it a possibility and this initiative was one of the best ways to bring across our message that music can be a way out”. Delus also adds, “With Suncity Radio on board it was icing on the cake, they are a radio station aimed at improving communities through appropriate programming and I appreciate that about them”.
the project; it reaches out to the youths on a different angle granting them
the opportunity to learn about the necessary avenues towards approaching the
music business and the importance of producing positive lyrics. I wish many
other artistes would copy this” shares Constable Ennis of the Newton Square
Police Youth Club. The initiative which was well supported by the youth clubs
and the communities had great turn outs. Delus and the Suncity Radio team are
presently partnering with several government agencies to continue this
initiative so as to make it bigger and better. Talisa, publicist for Delus
states “We implore companies and other entities to come onboard to help us
empower our youths to produce positive music by simply emailing us at
firstname.lastname@example.org for more information”. The initiative ‘Music: My
Way Out’ is set to restart in February which is Reggae Month.