Graduating up the ranks from a teen selling mixed tapes to now one of dancehall’s most formidable

producers, Sean ‘Seanizzle’ Reid has indeed proven that he possesses both talent and passion in

overwhelming abundance.

Boasting an intuitive love for music, Sean gained entry into the industry innocently enough by selling

dancehall and rap tapes to his friends, “In high school, I was pretty much the formal authority on music.

I listened to just about everything and took a deep interest in how the whole sound came together. From

there I started to mess around with beat-making and that perhaps was the real beginning of it all...” said

Reid.

Reid’s foray to into building beats really paid off after friend, artiste and producer Goofy a.k.a

Mr. G heard one of his riddims in late 2004. Mr. G praised the youngster for his style and flair and

subsequently produced a few tracks on the instrumental. Sean continued to build riddims, expanding his

growing musical palette until curiosity segwayed into producing, “I enjoyed the whole process of making

riddims however I wanted to take it a step further and try my hand at producing and so in 2006 Seanizzle

Records was born.”

Since then, Reid’s apt musical ear has spawned several top productions and chart hits including Reverse

Riddim (Reverse Di Ting – Beenie Man, Siddung Pon It – Tony Matterhorn); Creeper Riddim (Gully

Creeper – Elephant Man); Survival Mode Riddim (Nuh New Friend – Charly Black) and Split Personality

Riddim (Nah Sell Out Part II - Khago , Never Sober – Future Fambo, Rasta Ever Clean - I Octane and

Zamunda, Beat Them Bad - Mr. G, Pon Di Ting - Mavado, Suga Plum -Beenie Man & Pretty Kitty) among

others. However, whilst he was building a steady portfolio with his productions, his big break happened

literally fell his lap, unpredictably ‘one day’.

The distinctive lead in and feel-good tempo of the ‘One Day Riddim’ gave Seanizzle Records a push

that transcended international boundaries and cemented Reid’s stake as a prolific hit producer. With

all 8 tracks (I’m Ok – Beenie Man; Nah Sell Out – Khago; Swaggariffic – Mr. G; Rum and Red Bull –

Beenie Man & Fambo; Don’t Tell Nuhbody – Twins of Twins and Wifey Walk Out – Liquid) hitting and

swinging hard as independent hits, the popular riddim ruled the airwaves home and abroad throughout

summer 2010 and beyond . One of the tracks, Swaggariffic by Mr. G was even adapted by South

American telecommunications giant, America Movil (Claro) as a Christmas jingle for its Jamaican market,

catapulting the riddim to renewed heights of fame. The catchy production was also keen on displaying

another side of Reid as he shifted seamlessly from the producer’s chair to the mike, voicing the riddim-

titled track, ‘One Day’.

With the success of his own recordings, Sean had assertively gained recognition as a budding artiste,

charting other tunes including ‘Shades’ on his self-produced own Split Personality Riddim, ‘Feeling'z Dem

A Carry’ and ‘Fresh Prince of Belair’ on his own Dutty Gamez Riddim as well as ‘Another Yute Drop Again’

on Soul Emotion Riddim for Troyton label, “I’ve been getting a lot of positive feedback about my venture

into recording and that’s definitely a great feeling. Before I started doing it seriously, I used to record

demos on my riddims so to do it now professionally, it feels very natural. In addition to doing tracks on

my own label as well as for other producers like Troyton and Warrior Music, I’ve been doing some live

performances including major stints like Reggae Sumfest plus some travelling, so things have taken off

pretty well” said Reid.

While he has begun to make waves on the mike, Reid’s true prowess lies with his first love of producing,

logging up to 12 hours a day in the studio to crank out his unique productions and differentiate his style

from the pantheon of current producers, “The thing with music is that you have to have an ear for it and

allow it to flow without force, pressure or rush. Most of the beats I create or the songs that are recorded

in my studio are just naturally inspired and I’m not trying to follow up the success of the last riddim. My

sounds are innovative but at the same time versatile. Versatility shows how much you respect the music

and what you’re trying to do with it ..very much like that of other producers Steelie and Cleevie, Polow

Da Don, Scott Storch or Bobby Digital... it’s all about at the end of the day putting in major effort to

present quality sounds”.

Reid’s tenacity continues to be well rewarded as he makes positive major moves, the latest which

include a new riddim titled ‘Sex On The Beach’ featuring tracks from Seanizzle himself, Beenie Man,

I-Octane, Tarrus Riley, Wayne Marshall among others as well as co-producer credits for ‘I Know You

Want Me Remix’ with Mavado and American R+B star Neyo.

A verified quadruple threat (song writer-artiste-sound engineer-producer), Sean ‘Seanizzle’ Reid truly

loves what he does and when the studio light flashes on and his headphones are wrapped around his

ears, he converges his thoughts and focus to one single potent maxim that fuels his passion and his

success – “A producer is like a director, you help to bring visions and ideas to life and that’s what I live

for, to bring musical ideas and beats to life.”